Will AI Tear Down Your Scaffolding Job?

Will AI Tear Down Your Scaffolding Job?

Before Michelangelo could paint the Sistine Chapel, an intricate scaffolding system had to be built so he could lie on his back and reach the ceiling. The world remembers the breathtaking frescoes, not the wooden planks and supports that made them possible. Nobody knows the name of the person who built that scaffolding—but everyone knows Michelangelo. In the same way, much of our work involves invisible setup and preparation that isn’t what truly matters in the end. AI is now dismantling that sc

Kurt Williams
March 11, 2026
4 min read
blog
2025 CEO Recap: AI Doesn’t Replace Relationships. It Gives Them Back.

2025 CEO Recap: AI Doesn’t Replace Relationships. It Gives Them Back.

AI arrived with a thousand hot takes and one real question hiding underneath them: Are we using machines to replace people, or to rescue people from the machine? John Sperry’s answer? AI won’t replace relationships. It will give them back. Not in a soft, poster-on-the-wall sort of way. In a brutally practical way. Because right now, the relationship business is getting mugged in the parking lot by… admin work. This is the 2025 recap you actually want. The one where the villain is friction,

Kurt Williams
January 29, 2026
5 min read
blog
Extract Insights from Communications with AI

Extract Insights from Communications with AI

Customer communications contain a wealth of information. From emails to chat logs to CRM case histories, these interactions hold valuable insights into customer behavior, competitive activity, and business trends. However, extracting nuanced information from these channels has historically been challenging, especially for industries with specialized terminology or abstract concepts. Until recently, many businesses struggled to capture the full value of these data sources. Thanks to advancements

Adam Holderness
January 26, 2026
3 min read
blog